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Wednesday, July 20, 2016

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Why Users prefer Instagram to Facebook [Updated]

» Date: July 20, 2016

Instagram Vs Facebook - Which is Better?

facebook instagram
instagram vs facebook

A new survey shows that Social media lovers are 1.3 times more attracted to Instagram than Facebook
This is because users get to interact with celebrities on their photo and video sharing on Instagram than on Facebook.

The data analytic team from Facebook IQ analysed 5,500 users of Facebook and Instagram in six countries -- Australia, Brazil, France, Japan, the UK and the US -- for their behaviour and emotions across the two platforms.

People use both Facebook and Instagram but each fulfils their needs to a different extent.

Our survey revealed that for people who use both feeds equally, Facebook better satisfies their need for empowerment, recognition and connection and Instagram fulfils their desire for fun, relaxation and discovery," said Vicki Molina-Estolano, a researcher at Facebook IQ.

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Instagram users are most likely to follow accounts related to fashion, beauty, interior design and people they don't know personally than on Facebook.
Facebook Instagram

The survey reveals that people on Facebook tend to look for updates from friends and family, news and humour content while they seek information about celebrities, fashion, travel and beauty on Instagram

Facebook Vs Instagram - Which is Better for Business to Meet New Customers?

In this category, Facebook beats Instagram in this category. Facebook has over 1.9 billion active users daily and this is more than any other social media on the internet have. With such amount of users online, it is an assured bet that your desired customers are amongst these online users looking for your services, and as such, when you advertise on Facebook, you will get to meet these customers and sell your product.

Another reason why Facebook is better than Instagram in terms of meeting new customers is that in Instagram, links are not clickable on your post update. They appear as blank text, and as such users cannot go to your site to patronize you. You are only allowed to include links on your profile and most users would not be patient to go to your wall to get your link except you are a celebrity or offer something they really need and can not do without.

So if it comes to business, Facebook is your sure social media network to get the users who will become customers.

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What do you think?